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SAP C-C4H63-2411 Exam Syllabus Topics:

Topic
Details

Topic 1

SAP Customer Data Platform: SAP Customer Data Solutions Consultants are expected to demonstrate comprehensive knowledge of the SAP Customer Data Platform. This domain covers the platform's core functionalities, including data collection, unification, and activation.

Topic 2

Data Activation: This module of the exam, focuses on the activation of customer data for various business purposes. SAP Customer Data Solutions Consultants should understand how to leverage unified customer profiles for marketing, sales, and service activities.

Topic 3

Data Privacy: This section focuses on data privacy considerations in customer data management. SAP Customer Data Solutions Consultants should be well-versed in data protection regulations and privacy-enhancing technologies. The exam may evaluate the ability to implement privacy-compliant data handling processes and ensure adherence to relevant laws and standards.

Topic 4

Identity Resolution: Identity resolution is a crucial aspect of customer data management, and this section evaluates the consultant's proficiency in this area. It covers techniques and tools used to identify and link customer data across different sources and touchpoints.

Topic 5

Implementing B2B: In this final section, the main focus is on implementing SAP Customer Data Solutions in business-to-business (B2B) contexts. SAP Customer Data Solutions Consultants should understand the unique challenges and requirements of B2B customer data management.

Topic 6

Insights: The Insights section of the exam evaluates the consultant's ability to extract meaningful insights from customer data. It covers analytics capabilities within the SAP Customer Data Platform and how to use them effectively. Candidates should be able to create and interpret various types of reports and dashboards.

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SAP Certified Associate - Implementation Consultant - SAP Customer Data Platform Sample Questions (Q53-Q58):

NEW QUESTION # 53
How many segments are allowed per business unit?

A. 0
B. 1
C. 2
D. 3

Answer: C

Explanation:
The SAP Customer Data Platform allows a maximum of 100 segments per business unit. Segments are used to classify customers based on various attributes or activities and are evaluated in real-time whenever a customer profile is updated. This limit applies to both the contextual profile and the unified customer profile views.
Reference = The information regarding the segment limit is found in the SAP Help Portal documentation under the section for Segments1.

NEW QUESTION # 54
What kinds of prediction can you select for a predictive indicator? Note: There are 2 correct answers to this question.

A. Customer churn
B. Customer lifetime value
C. Customer order value
D. Customer volume

Answer: A,B

Explanation:
Within the SAP Customer Data Platform, predictive indicators are designed to make predictions based on customer profile or group and activity data. Specifically, you can select predictions for Customer lifetime value (CLV) and Customer churn. The CLV prediction is about forecasting the potential revenue a customer will generate over their lifetime, while the churn prediction estimates the likelihood of a customer ceasing to use a company's services or products1.
Reference = This information is derived from the SAP Help Portal documentation, which details the types of predictions you can configure for predictive indicators within the SAP Customer Data Platform, including churn probabilities for profiles and groups, as well as customer lifetime value for profiles and groups1.

NEW QUESTION # 55
Which features of SAP Customer Data Platform can be used to perform verification and transformation of ingested data? Note: There are 2 correct answers to this question.

A. Normalization
B. Scripting
C. Translator
D. Validation

Answer: A,B

NEW QUESTION # 56
You want to authenticate requests to event listeners created by the source server application. How can you do this? Note: There are 2 correct answers to this question.

A. Pass a constructed JWT as the bearer token.
B. Pass the user key and secret key as parameters.
C. Pass the SSL certificate of the client.
D. Pass the one-time password generated by the REST API endpoint.

Answer: A,B

Explanation:
When using a server application to make API calls to the SAP Customer Data Platform, you can authenticate requests to event listeners by passing a constructed JWT as the bearer token or by using the user key and secret key as parameters. The use of an asymmetric RSA key pair is also mentioned, which is typically involved in the creation of a JWT. However, passing the SSL certificate of the client or a one-time password generated by the REST API endpoint is not specified as a method for authenticating these requests.
Reference = The information is based on the SAP Customer Data Platform documentation, which details the methods for signing requests to the platform1.

NEW QUESTION # 57
Why does SAP Customer Data Platform provide two views of the customer?

A. To provide two Customer Profiles with two different processing purposes
B. To provide the right profile for every customer experience use case
C. To provide one profile for marketing and another for personalization
D. To provide customer activities in one view and profile data in another

Answer: B

NEW QUESTION # 58
......

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